Origin Fresh was founded to offer fresh, authentic, and directly sourced tea from farmers around the world. After extensive research and hands-on experience in India, the brand focuses on creating signature blends, like Bombay Cutting Tea and Punjabi Masala Tea, tailored to North American tastes. Advist helped build a cohesive brand identity and packaging system that communicates freshness, authenticity, and premium quality while making farm-to-cup tea accessible to a wider audience.