Dr. Arman Kirakosian partnered with Advist to create a premium brand identity and website for North Peninsula Podiatry Group, highlighting cutting-edge podiatric sports medicine, advanced therapies, and leadership in foot and ankle care for both athletes and general patients.
Dr. Arman Kirakosian, a board-certified podiatric sports medicine physician, leads North Peninsula Podiatry Group in San Bruno, CA. Combining medical expertise, athletic insight, and clinical leadership, the practice offers a wide spectrum of advanced foot and ankle care services. Dr. Kirakosian’s unique background as a former professional soccer player informs his patient-centered approach, bridging athletic performance with medical excellence. Advist developed a cohesive brand identity and web presence to reflect clinical excellence, innovation, and trust, while supporting patient engagement and professional credibility.
Strategic Challenges
01
Highlighting advanced foot and ankle care services, including sports medicine, regenerative therapies, and laser/shockwave treatments, in an approachable way for both athletes and general patients.
02
Standing out in the Bay Area healthcare market while emphasizing the founder’s unique combination of athletic experience and clinical leadership.
03
Positioning the practice as a regional authority through residency programs, teaching roles, and national association leadership, while maintaining a patient-friendly identity.
Our Approach
Discover
01
Researched patient needs, competitor practices, and Dr. Kirakosian’s professional achievements to define the positioning pillars.
Design
02
Developed a modern, clean visual identity with medical professionalism in mind, incorporating photography, typography, and color palettes that convey precision, care, and high performance.
Elevate
03
Applied the identity across the website, marketing collateral, and digital platforms to ensure consistent messaging, trust-building, and patient engagement.
Results
2x
Increased Patient Engagement
35%
Boost in New Patient Inquiries
70%
Consistent Brand Presence Across Platforms
Customer Opinion
Arman Kirakosian
Founder, CEO
You've Got The Idea. We've Got The Rest.
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Our Headquater
B109, B Block, Sector 63, Noida, Uttar Pradesh 201301
