Refreshing a heritage driven coffee brand for its next chapter of growth.
Nomad Coffee partnered with Advist to evolve its brand experience ahead of its second location launch refining the identity while preserving the authenticity and recognition that defined the brand.
As Nomad Coffee approached its five year milestone and prepared to launch a new location, the brand needed a refreshed identity that felt more elevated and scalable without losing the recognition and heritage that customers already connected with. The goal was to modernize the experience while staying rooted in authenticity, craftsmanship, and coffee culture.
Strategic Challenges
01
The brand needed a visual refresh that preserved its existing logo equity and familiarity while introducing a more refined and premium experience.
02
Creating a system that feels authentic and rooted in coffee culture while still resonating with a younger, design-conscious audience.
03
The existing identity lacked the flexibility and cohesion required to support future expansion across packaging, merchandise, and new locations.
Our Approach
Preserve
01
We retained the core identity elements customers already recognized maintaining familiarity, trust, and brand equity built over five years.
Refine
02
We developed a more elevated visual language inspired by coffee heritage, craftsmanship, and modern hospitality aesthetics.
Expand
03
We extended the refreshed identity across packaging, merchandise, and branded touchpoints to create a scalable and cohesive experience.
Results
2x
Stronger Brand Recognition
45%
Improved Visual Consistency
70%
More Scalable Brand System
Customer Opinion
Top tier design quality paired with an amazing client experience throughout.
Salman
Owner of Nomad
You've Got The Idea. We've Got The Rest.
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Walking alongside with you. Walking alongside with you.
Walking alongside with you. Walking alongside with you.
Walking alongside with you. Walking alongside with you.
Walking alongside with you. Walking alongside with you.
Our Headquater
B109, B Block, Sector 63, Noida, Uttar Pradesh 201301
