New Leaf Co approached Advist to build a cohesive brand identity that reflects its unique positioning combining nutritional science with everyday food. The goal was to move away from the complexity of supplements and create a brand that makes healthy eating simple, approachable, and seamlessly integrated into daily life.
Strategic Challenges
01
The market is saturated with supplements and “health-focused” brands, making it difficult to stand out with a clear and differentiated offering.
02
Communicating gut health and anti-inflammatory benefits in a simple, relatable way without overwhelming the consumer.
03
The brand needed a unified identity and packaging system that reflects trust, clarity, and everyday usability.
Our Approach
Define
01
We clarified the brand’s core philosophy nutrition made simple, purposeful, and accessible rooted in real knowledge and lived experience.
Design
02
We created a clean, modern, and approachable visual identity that balances trust, warmth, and simplicity avoiding both clinical and overly trendy aesthetics.
Deliver
03
We developed a cohesive packaging system designed for everyday use—ensuring clarity, consistency, and shelf appeal across product formats.
Results
2x
Stronger Brand Differentiation
40%
Improved Product Clarity
65%
Increase in Brand Consistency
Customer Opinion
Stay healthy diva’s, You are my pookies!!
Dipa Mistry
Owner of New Leaf Co.
You've Got The Idea. We've Got The Rest.
Ready to Empower Your Brand? Let’s Get Started.
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Walking alongside with you. Walking alongside with you.
Walking alongside with you. Walking alongside with you.
Walking alongside with you. Walking alongside with you.
Walking alongside with you. Walking alongside with you.
Our Headquater
B109, B Block, Sector 63, Noida, Uttar Pradesh 201301
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