Premium Real Estate Experiences for Clients & Agents

Harrison Lilly partnered with Advist to create a modern brand identity and logo that positions the brokerage as a results-driven, team-oriented, and client-focused real estate firm, combining high-touch service with tech-enabled efficiency.

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Sector

Real Estate

Company

Full-Service Residential Brokerage

Services

Brand Design

Logo Design

Brand Guidelines

Context

Founded by Harrison Lilly, the brokerage was established to elevate the residential buying and selling experience for both clients and agents. By investing in agent support, accountability, technology, and marketing, Harrison Lilly has consistently achieved the highest average production per agent in the state. Advist helped craft a cohesive visual identity and logo system to reflect the brand’s premium, supportive, and results-driven positioning.

Strategic Challenges

01

The brand needed to reflect both exceptional agent support and client-centric premium service in a competitive real estate market.

02

Standing out from major brokerages like Keller Williams, EXP, and Coldwell Banker required a unique brand story emphasizing teamwork, accountability, and high-touch service.

03

The identity and logo had to scale across multiple markets, including expansion into Florida, while maintaining a premium feel.

Our Approach

Discover

Mapped the client’s competitive landscape, agent needs, and customer expectations to define key positioning pillars.

Design

Developed a rounded, modern logo with clear typography and complementary visual elements that convey professionalism, support, and premium service.

Elevate

Applied the brand across collateral, digital platforms, and guidelines to ensure consistency, scalability, and alignment with the brokerage’s mission.