User experience (UX) and user interface (UI) are concepts that are closely related and frequently used interchangeably. However, they are distinct and have different terms. To define their relationship in simpler terms, UI and UX can be metaphorically described in terms of a restaurant. UI is the chair, table and silverware that are used to have your meal, while the UX is the ambience, the lighting, the service, i.e., the overall experience of the meal.
Basically, the main purpose of both UI and UX is to ensure a positive customer experience. They work collaboratively to achieve the ultimate purpose. Let us take a detailed look into what the actual concept behind the two is:
Simply stated, user interface (UI) refers to any method of interacting with digital goods or services. This comprises touchscreens, buttons or icons to click on, mouse cursor, voice-user interface (VUI), etc. A more inclusive definition of user interface (UI) is "the look and feel, the presentation, and the interactivity of a product."
One distinction between UI and UX is that, in contrast to UX, UI only pertains to digital media. All of a digital product or service's access and use mechanics are comprised of the user interface (UI). The languages of buttons and icons, color schemes and typography, images, layout, and intuitive design are all used by UI designers.
The internal experience a user experiences while utilizing a UI is known as UX. or, more precisely, when users use a UI to interact with a product or service. The user's experience and how simple it is for them to complete their work are of utmost importance when it comes to UX design. A good user experience is full of comfort, effectiveness, relevance, and enjoyment.
The term UX was coined by Don Norman, according to whom “User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products”.
Customer analysis and user research
Deals with the website’s overall look and function
Deals with the overall feel and experience of website
Creating intuitive, aesthetically pleasing and interactive interfaces
Identifying and solving user’s problems
Fills the map with visual and interactive elements
Maps out a base of user’s journey
Specific to digital products and experiences
Can apply to any kind of product, service or experience
At Advist Global, our UX design promotes adoption and engagement. For the establishment and growth of a customer base, intuitive systems that are easy to use are essential. Customers will search elsewhere without a flawless UI/UX. Our skilled UI/UX services are based on a solid understanding of user demands and preferences, enabling you to keep your current clients and draw in new ones. We can build user interfaces with UI/UX from Advist Global that will promote your brand and spur market expansion. To begin, get in touch with us today!
Founder and CEO of Advist Global, one of India’s finest Creative Agency, started career as a photographer at the young age of 15. After completing engineering, passion for arts and experience of tech led to set the foundation of Advist Global, specializing in WEB 3 solutions, NFT arts, UX/UI and much more.