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Research & Discovery

The best way to ensure success is by having a clear and specific goal in mind. Without a target to focus on, it'll be difficult to achieve the level of success that you desire. Digital experiences are born from a deep understanding of your business objectives, while also listening to what’s most important to your audience.

Our thorough R&D process includes

Identifying the Target Audience 

Brand designers might have a clear understanding of who they are thanks to the process of defining a target audience or customer personas. This includes both psychographics, such as their opinions, interests, and personality qualities, and demographics like age, location, and employment. 

This phase aids in giving your project a distinct creative direction. Use natural, earthy tones, for instance, if your target market is enthusiastic about items that are responsibly made and organic. However, if they also work in creative fields, you should absolutely replace uninteresting stock photographs with original artwork or use gradients for a more eye-catching appearance. 

Define Market Research Progress 

While market research is a crucial step in the branding process, it can be difficult to interpret the findings without a specific goal in mind. 

In general, the purpose of marketing research is to assist you in identifying a distinctive position for your brand in the marketplace. No problem, is it? 

However, in order to use the research findings successfully, you must first develop a precise set of questions that your market research study would attempt to address, such as Why do people need my product/service? Who would benefit from buying it? How will they find it? What makes my brand different from the competitors? 

Designing for a specific audience will make it simpler to elicit an emotional reaction. Knowing what you're developing (social media graphics or display advertisements), you'll make sure to always follow the size specifications and the appropriate trends. You will be able to communicate a clear value offer in a compelling, visual style if you are aware of how your clients profit from doing business with you. 

Determine the Research Design 

A research design essentially serves as a plan for your study, outlining how the necessary data will be gathered and the procedures that will be applied to data collection and analysis. 

This action is a technique to maintain self-control. The kind of data you're attempting to gather will also have an impact on the research methodology you choose. There are three basic forms of study that you might want to think about.

Types of Research

Exploratory Research: Exploratory research is performed to answer extremely general research questions when you only want to learn more about a subject in order to restrict your study even more. 

Observational Research: Observational research is often quantitative, and the goal is to gather evidence to support your initial hypothesis. 

Casual Research: The most precise sort of study, causal research, enables you to ascertain how your hypothesis and the collected facts are related. 

A brand designer should have access to this data in order to better understand how much the findings should affect the design. Instead of serving as a prescription for particular design choices, the outcomes may serve more as a broad direction guide. 

You can make this difference with a thorough research design, and the outcomes will be helpful rather than restricting the brand design process. 

Data Collection and Analysis

Qualitative Analysis: Quantitative Research is done to develop an objective hypothesis or theory. It relies on numbers, statistics and logic to provide a more statistically rigorous understanding of the problem at hand. Quantitative research uses an inductive method, so data relevant to the research question is gathered by gathering data directly from people and the statistical methods are used to draw conclusions based on that dataset. 

Quantitative Research: Quantitative research encompasses a wide range of approaches to answering your research questions in a quantitative manner. The range may be concrete or abstract, structured or unstructured and it will often involve the use of various statistical techniques. Quantitative research is quantitative because it seeks to quantify the data gathered into numerical form and generalize the results to other populations.

Why Choose Advist?

Through our research and discovery process, we first clarify your vision and then test it with real-world users. By combining this authoritative voice with a broad and deep understanding of user needs, you can focus on high-quality design decisions and ensure the right user experience is in place when you launch your new product or service.

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