The white paper is a tool that's used to persuade and influence decision-makers. The white paper should start with a problem or challenge that the reader is experiencing. Doing so is the easiest way to grab the target audience's attention and hit their pain points. Once they're reading further, the aim is to present statistics, diagrams and facts to drive home the main points of the paper.
Finally, the paper presents the solution, which is the service or product offered by the project team. If the author has produced a work of quality, then the solution will tie in nicely with the problem. Once the solution has been presented convincingly, the next step is to showcase the team. This section should persuade the reader—without resorting to salesy language—that the team is capable of delivering on the project's promises.
At Advist Global, we understand that crafting a white paper is not something that should be taken lightly. We take the time to understand what investors are looking for and design our papers accordingly.