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Mood Boards

A mood board is a lot like a collage. It contains a variety of images, text, and other objects that define your brand and communicate your brand identity. You can even use it as a guide in developing a business project, such as a website. Whether you’re just launching your business or rethinking your existing brand, a mood board is a valuable tool.

Benefits of a Mood Board

Inspire

‚ÄćA mood board is a great way to help focus your brand identity if you haven't quite worked out all the details yet. This can include company attributes, vision, identity, and the emotions you want your brand to express. Once you have a better idea of what you want your brand to look and feel like, it'll be easier to make decisions that reflect those goals.

Affirm

‚ÄćIf you've done the work to really understand your brand, a mood board can be a helpful tool to communicate those ideas to others. It can also help you figure out how to turn more abstract concepts like culture and values into something more concrete, like design.

Guide

‚ÄćA mood board is a great tool for keeping your brand identity top-of-mind when creating marketing materials like logos, business cards, and websites. By keeping your brand's visuals consistent across all touchpoints, you'll create a strong, cohesive look that will help your business stand out from the competition.

Communicate

‚ÄćA mood board is an important tool for designers, company principals, and stakeholders. It helps everyone to understand your brand and your vision from the very beginning. This way, everyone is on the same page from the start and there is no confusion later down the line.

Why Choose Advist?

A mood board is the perfect starting point for any new business. It allows you to get a feel for the kinds of colors, shapes, and overall aesthetics you want to use for your brand. Plus, it's a great reference tool when you start putting together your company's marketing materials. From the mood board, you can move on to creating a brand identity package that is just as impactful and memorable.

Advist Global can be your one stop solution for creation of a digital mood board to help you communicate your brand to your audience.

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