The journey that customers take starts before they even interact with your product and continues until they leave. To understand them, you need to know who they are and what they care about.
A customer journey map is a fictitious illustration that shows users' interactions with services step-by-step. The process is mapped from the viewpoint of the user, outlining each stage of the interaction, the touchpoints involved, and any potential hurdles and difficulties.
The journey map frequently includes extra layers that depict the intensity of the good and negative emotions felt throughout the connection.
With decades of experience creating and working with journey maps, Advist researchers have created a variety of maps for a wide range of topics.
Whether you're interested in understanding the stages and steps customers go through to accomplish their goals, or how the pain points that occur at various stages affect customer satisfaction and loyalty, we can help guide your research or development efforts.