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Campaign Management

Campaigns need to be monitored constantly to ensure that they are on track and producing the desired results. If results are not as expected, you need to be able to respond quickly and make changes as needed. Time management is also a critical part of campaign management – campaigns can vary greatly in terms of duration and scope, so it is important to be organized and efficient in order to make the most of your time.

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When you have a marketing campaign to manage, it's important to have the best tools at your disposal from the very start. Having a campaign management software with a bird's-eye perspective can help reduce stress and perform more effectively.

Advist Global can help you get started on the right path with your campaign management project.

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Steps to Campaign Management

Content Brief

Working on a campaign can be hectic, so referencing the brief often is crucial to ensure that you're staying true to the overall goal and message. By putting the brief or project scope in the description of the project or tasks, you can save campaign managers from having to constantly get clarification on the details. This way, they can easily access the information they need anytime they need it.


A marketing campaign is a lot like putting together a puzzle. All of the pieces have to fit together perfectly in order for the final product to look its best. This means that a strict schedule must be followed in order for all of the activities to take place.

Map out a Clear Project Plan

Marketing campaigns are a lot like working on a jigsaw puzzle. There are many different pieces that need to come together in order to create the final picture. A timeline is like a map that helps you put all of the pieces in the right place before you start. This way, you can be sure that everything fits together to achieve your goal.

Briefings to discuss Strategies

It's always a good idea to have some sort of regular meeting with the people you work closely with so everyone is always on the same page. This way, if anything important comes up, you can easily delegate tasks or put your heads together to come up with a solution. Instead of wasting time giving general updates, use that time to focus on strategies and ideas that could improve your work.

Monitor the Progress

Managers often have to put in a lot of time and effort to get status updates and see team bandwidth. This can include piecing together information from meeting notes, emails, and spreadsheets. However, this method is often inaccurate and time-consuming. A better way to get an overview of all your campaigns is to create a project portfolio. This way, you will be able to quickly see the progress of all your campaigns with just one glance.

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