Hey Candy

Case study

ABOUT

Hey Candy is a food and beverage brand with a wide range of products like chocolate, popcorn, fudge, soda bottle, candy, etc. The founder, John McAreavey approached Advist Global with a vision to provide multiple varieties of tasty candies at one place. He was looking for a designer who can help him rebrand and design all his product labels and packaging while keeping the modern youth in mind.

CHALLENGES

As the slogan says “Life is sweet” As sweet as it sounds, it was a big challenge was the digital transformation of a food & beverage brand from offline to online. The client required new packaging designs for their multiple ranges of products. The color guidelines of the brand associated with each product were kept in mind while designing the new packaging. Choco flavors were newly added and they had a completely new packaging design.

APPROACH

Advist team of experts took up the challenge to design packages that were as per client’s satisfaction. We also created pouch designs for their packaging, which was a modification of their traditional design.

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CONCLUSION

The client is happy with the services provided by Advist Global designing team and we still receive active projects from their side. We are one of their trusted brands when it comes to packaging design.