Transforming Eras into a modern feminine wellness experience.
A modern wellness brand needed a refined identity, a fresh website experience, and cohesive social visuals. A boutique Pilates & Barre studio reimagined through brand, digital, and experience designed to feel as intentional as the women it serves.
Eras Pilates & Barre partnered with Advist to redefine its identity as a modern, feminine wellness brand. The goal was not just to refresh the visuals, but to build a cohesive brand and digital experience that reflects intentional movement, emotional connection, and a strong sense of community moving beyond the traditional fitness studio model.
Strategic Challenges
01
The brand operated in a saturated fitness market dominated by corporate studios and franchises, with no clear differentiation in experience or identity.
02
There was no cohesive visual or digital system tying together the studio, online presence, and social touchpoints resulting in a fragmented brand perception.
03
The existing experience lacked a strong emotional layer. It did not fully reflect the brand’s core intent creating a space where women feel confident, supported, and connected.
Our Approach
Clarify
01
We defined the brand’s core essence balancing strength, softness, and feminine energy to establish a clear foundation for identity, tone, and overall experience.
Craft
02
We translated the strategy into a refined visual and digital system developing a cohesive identity, website experience, and social language that feels elevated, minimal, and emotionally engaging.
Experience
03
We brought the brand to life across every touchpoint ensuring a seamless, immersive experience that builds connection, drives engagement, and supports long term growth.
Results
3x
Increase in Brand Clarity
42%
Higher Engagement Across Social & Digital
65%
Improvement in Overall Brand Consistency
Customer Opinion
You guys slayed, you are my diva’s now!!
Ariadna Jurez
The Founder of Eras
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Walking alongside with you. Walking alongside with you.
Walking alongside with you. Walking alongside with you.
Walking alongside with you. Walking alongside with you.
Walking alongside with you. Walking alongside with you.
Our Headquater
B109, B Block, Sector 63, Noida, Uttar Pradesh 201301
