How to build a strong brand portfolio for your agency

How to build a strong brand portfolio for your agency


If you are about to start up a marketing agency or have already launched one just recently, you’ve got to know how important building a brand portfolio is. However, if you already own a marketing agency, you know how important it is to build a brand portfolio for your agency. 

Building a brand portfolio not only makes a great background for your company but also allows companies to establish a strategy for every brand. It shows how big your firm or agency is. 

If you are unfamiliar with what a brand portfolio is, it is like branches of a company. In other words, they are other companies which are operated by your agency. 

The portfolio strategy is all about the effective creation, deployment, and management of brand assets. 

Now, you would probably have questions as to why should you make a portfolio for your company. Well, the answer is simple, to make your place in the market and make a big name. Who does not like a billion-dollar company? But if you’re unsure how to build a brand portfolio, don’t worry, we’re here to guide you through it.


Here are some of the most efficient ways to build a strong portfolio. 

Defining set of roles that brand will play in the market:

Making sure that each brand has a defined role in the product market is essential. Management of each and every brand needs to be done actively so that the brand is successful in its own role.

Identification of the most strategic brands that will play a huge role in supporting huge businesses and products in the future

When it comes to building a brand portfolio, it is important for the brand building strategic to identify the brands that will play a vital role in supporting major businesses or product platforms ahead in the future

Establishing a connection between portfolio and business strategy

A brand portfolio is deeply connected to the business strategies. One needs to make sure the bond stays the same. 

Create something that sets your brand apart

Create or find content that will set your brand apart and help create an impact on the market. Create brand differentiators that spark up your brand.

Add some sparks to the brand

Create some PR strategies or stunts that will bring attention to the brand. A good stragegy includes good public relation, promotion, and products.

Eliminate unnecessary portfolios.

Not every time it happens that all the brands are needed to be included in the portfolios. Brands that do not have a big role can be avoided too. This will help to keep the portfolio from getting too complex. 


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