1. Branding. 2 Typography 3. Tone of Voice 4. Website Design 5. Illustration
The first stage is devoted to the search of composition, dimensions, characters and their interactions. It is done by hand sketching. If this sketch isn’t going to be shown to clients, don’t try to go deep into all the details – strive for the level of fidelity clear for you personally and save the ideas. But if it’s a part that is going to present to the client then try to show the glimpse of the final product which you’re going to give to the client.