Branding and Packaging

Index

1. The Problem
2.The Solutions
3.Research and Analysis
4.Color and Typography
5.Product Ranges
6.User Case

About

Hey candy is a food & beverage brand with a wide range of product ranges like chocolate , popcorn, fudge , soda bottle , candy etc. We were asked to brand & design all the product labels and packaging with a fun-loving experience with modern design focused on youth.
During the early stage of design, we broke the products into different ranges and kept on design the labels for the product range one by one following the brand guideline. Our main goal was to make the design look modern, fun-loving. To achieve it we went through a lot of brainstorming and rough sketches before developinng the actual design.
Our designers crafted every peince of design manually and we achived the design as per the client expectations.

THE PROBLEM

Digital transformation of a food & beverage brand from offline to online. Branding, packaging & designing throughout all the products and it’s ranges creating a visual identity that makes impact on it’s customers.

THE SOLUTION

Digital transformation of a food & beverage brand from offline to online. Branding, packaging & designing throughout all the products and it’s ranges creating a visual identity that makes impact on it’s customers.

BRAND STYLE

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RESEARCH

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Product Mockups

Hey candy has wide variety of product, after creating the labels for the packaging we went ahead to apply the labels on the mockup to provide real look and feel of the packaging design.
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www.advistglobal.com